Entries in Jet Grind Radio (1)

Thursday
Dec092010

Jet Grind Radio - Website

Role: Art Director
Contribution: Did all visual design, UX work and Flash development

Design Challenge: Jet Grind Radio was one of the first titles to ever use a cell shaded style which is now common place on many games. Due to this totally new style of 3D game I designed a whole new way of interacting with a flash website, by having a full 3D world, cell shaded, for the user to explore. This would be an heard of challenge considering the very new platform of Flash in Oct of 2000.

Jet Grind Radio - Dreamcast Package Art

At the concept phase with the marketing team for Jet Grind Radio, we decided to create a full 3D garage based on the actual hangout of the characters in the game. This room was built using 3DS Max and would be used of to create the full 3D navigation. Everything was rendered in 3D creating vector outlines that was then imported into Flash a sequence of images. These sequences would be broken up and then colored, frame by frame in Flash. Objects were purposely simplified to keep the frame rate high as user navigated the site. 

Jet Grind Radio - Flash Website

User could navigate the site by clicking on any object and they would be taken directly to the object moving through the three dimensional space of the site. The met with many positive reviews by user, since a dramatic departure from current web design.

Jet Grind Radio - Flash Website

As users navigated the room they learned about the game's characters, the history of graffiti, game features and even were able to play a mini game by picking up spray cans littered throughout the space and tagging, (spay painting), the evil characters from the game to unlock additional content on the site.

Jet Grind Radio - Flash Website

When reading content the user literally dove right into the content zooming in and reading the information in a more traditional 2D format.

Jet Grind Radio - Flash Website

Jet Grind Radio would be a critical success and lead to the follow up title of Jet Set Radio Future, another critically successful title.

From wikipedia:

The game was received exceedingly well from online sources and magazines. Many have praised the style of the game as the matching soundtrack with up-tempo music. Critics also applauded the simplistic "pick-up and play" arcade style gameplay. The lowest review received was a 70% rating (3.5 out of 5) from Independent Gamer. IGN gave the game a 9.6 rating but criticized the camera control, saying, "You'll spend weeks thinking 'Why don't all games look like this?'. Then you'll spend a month wondering why the camera wasn't fixed in the development." The lack of multiplayer was also criticized.