Role: Art Director
Contribution: Did all visual design and UX work.
Design Challenge: DCreate a unique web experience for the SegaSports franchise for the new Dreamcast platform. This design was to be built on top of the existing Sega Dreamcast web experience, but also take on a new look for SegaSports. One of the key challenges of this project was build a web interface for the Dreamcast browser which limited resolution (standard TV, including title safe area) and input via Dreamcast control, instead of a mouse.
SegaSports - Homepage
All the SegaSports games for the Dreamcast would have an online features, nearly all with multiplayer, which was unheard of at the time, so each game would have access to the SegaSports web experience from the Dreamcast console, allowing players to issue challenges, view rankings, enter tournaments and learn more about the other SegaSports games.
SegaSports - Games
Research data showed the user general bought more than one SegaSports game so a key feature of the site was to learn about other SegaSports titles as well as to keep the user coming back for info about games currently in development. This was back in an area of dial up access speeds so have insight into game development was nearly unheard of at the time.
SegaSports - Challenges
Since SegaSports titles were some of the first games to have online multiplayer, a whole new system for player challenges had to be created, including a web interface for issuing and receiving them.
SegaSports - Tournaments
To help grow the Sega Dreamcast community regularly scheduled tournaments were held and run by our community managers. Players could sign up for an check their standings in all open tournaments.
The SegaSports site would later under go a major redesign, making the site far easier to update and become a much more timely place for news and events as the overall pace for internet development and information increased. See SegaSports redesign project.