Highly interesting read over here at the Harvard Business Review - The Awesomeness Manifesto.
Not sure how much I agree with Mr. Haque about the end of innovation, but I totally agree with his notion of designing and building products/services you love, that add real value to people's lives. Summarized in the article:
Let's summarize. What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That's a better kind of innovation, built for 21st century economics.
Well said sir, well said.